The Profitable Creative

Rob Genovesi spent two years broke because he thought "branding" was a fancy logo and a color palette. It wasn’t. He was working harder than everyone he knew, but his bank account showed it. He was a commodity. He was replaceable. And he was terrified of charging what he was actually worth.

Everything changed when he stopped trying to look "professional" and started using brand strategy to be distinct. He didn't work more hours; he just became more valuable. He 4X’d his revenue because he finally knew how to tell his story to the right people.

Now, he shows small business owners how to do the same thing. Most businesses are invisible because they’re playing it safe. They sound like everyone else, so they have to compete on price. That’s a race to the bottom.