The Profitable Creative

An Internet veteran, Philippa has been at the forefront of digital marketing and analytics strategy since the birth of the commercial Internet in the early 1990’s.

Originally from the UK, Philippa has worked with clients both in North America and Europe, with professional speaking engagements in 9 countries. 

She has served as an Honorary Lecturer for the University of Aberdeen Business School and Adjunct Faculty at AFG College, Qatar, and Professor of Digital Marketing and Digital Analytics for Hult International Business School. Philippa has also taught at the Grenoble Ecole de Management and acted as Chief Editor for the OMCP Digital Marketing Body of Knowledge.

Over the course of her career, Philippa has reviewed over 5,000 websites, and found that most of them were leaving money on the table – either in missed opportunities for additional revenue, or in wasted resources spent on ineffective marketing tactics.