The Profitable Creative

I’ve spent over a decade working across industries—data, martech, SaaS, sports, e-commerce, and beyond—creating sales and marketing strategies for everyone from Oracle Data Cloud to ambitious startups. 

But in early 2023, burnout pushed me to rethink my path.

That led to something unexpected: founding Gibson Voicebox, my copywriting business. I realized I’d been building this skill all along, blending strategy and storytelling to help brands not only stand out but create genuine, lasting connections with their audiences.

Today, I’m also co-founder of Canyon Pickleball, where we’re combining a love of the outdoors with community and sustainability. Each paddle we sell supports the National Park Foundation and inspires people to get outside and explore. It’s all about connecting people to something bigger than themselves.